Designing a clear and structured digital experience for an AI-powered business assistant
Vard AI | AI-powered assistant
COMPANY
Vard AI
ROLE
UI/UX Designer
EXPERTISE
Product Design | Website Design
YEAR
2025
Timeline
4–6 weeks
Year
2025
Project Description
Vard AI is an AI-powered chatbot platform designed to help businesses automate communication and support.
As part of the product team, I designed the marketing website that communicates the product’s value, builds trust, and guides potential users toward adoption.
The Objective
The goal was to design a website that:
• Clearly explains what Vard AI does
• Builds credibility
• Communicates value quickly
• Encourages sign-ups
The challenge was presenting an AI product in a way that feels simple and approachable rather than technical or overwhelming.
Target Users
The website was designed for:
• Startup founders
• Business owners
• Teams exploring automation
People interested in AI solutions but who need clarity before committing.
Website Strategy
Instead of focusing only on aesthetics, the structure was built to guide users through:
Awareness → Understanding → Trust → Action
The site needed to educate, reassure, and convert.
Information Architechure
The experience was structured across key pages:
• Home
• About
• Pricing
• Contact
• Authentication (Login / Sign up)
Each page serves a specific purpose in the user journey.
Page Breakdown
Home
Introduces the product and communicates its core value through:
• Feature highlights
• How it works section
• Testimonials
• Calls to action
About
Builds credibility by presenting the mission and positioning of Vard AI.
Pricing
Helps users understand available plans and make decisions confidently
Contact
Creates a direct communication channel for inquiries and support.
Authentication
Ensures a smooth entry point for users through login and sign-up screens
Wireframes
Early layouts explored:
• Content hierarchy
• Section balance
• CTA placement
Wireframe
Early layouts explored:
Initial layouts explored:
• Section hierarchy
• Content spacing
• Call to action placement
• Information flow
Visual Direction
The visual system was designed to feel:
• Intelligent
• Clean
• Trustworthy
Supporting the product’s positioning as a reliable AI solution.
Final Design
The final website delivers:
• Clear messaging
• Structured storytelling
• Trust-building elements
• Conversion-focused flow
MY TEAMS
Benjamin Ayeetey
Ridwan Ullahabiodun
Tomy sucy
Oromidayo Olaniyi
Impact
The website transforms a complex AI product into an accessible experience helping businesses understand the value of automation and confidently take the next step.
